{"id":3731,"date":"2024-09-27T13:27:07","date_gmt":"2024-09-27T17:27:07","guid":{"rendered":"https:\/\/elcasternews.com\/?p=3731"},"modified":"2024-09-27T13:27:07","modified_gmt":"2024-09-27T17:27:07","slug":"la-oms-colaborara-con-tik-tok-para-ofrecer-informacion-sanitaria-fiable-y-frenar-la-desinformacion","status":"publish","type":"post","link":"https:\/\/elcasternews.com\/?p=3731","title":{"rendered":"La OMS colaborar\u00e1 con Tik Tok para ofrecer informaci\u00f3n sanitaria fiable y frenar la desinformaci\u00f3n"},"content":{"rendered":"<p>La\u00a0<strong>Organizaci\u00f3n Mundial<\/strong>\u00a0de la Salud (<strong>OMS<\/strong>) ha acordado\u00a0<strong>colaborar<\/strong>\u00a0durante un a\u00f1o con la red social china\u00a0<strong>Tik Tok<\/strong>\u00a0para facilitar que las personas tengan\u00a0<strong>informaci\u00f3n sanitaria<\/strong>\u00a0fiable y combatir los bulos que se difunden por Internet.<\/p>\n<p>Uno de cada cuatro adultos busca de forma activa\u00a0<strong>contenidos\u00a0<\/strong>informativos en las distintas\u00a0<strong>plataformas\u00a0sociales<\/strong>, incluida\u00a0<strong>Tik Tok<\/strong>.<\/p>\n<p>Por ello, la\u00a0<strong>agencia sanitaria<\/strong>\u00a0de la ONU ha decidido aliarse con las\u00a0<strong>redes sociales<\/strong>\u00a0para difundir contenidos basados ??en evidencias cient\u00edficas, luchar contra la\u00a0<strong>desinformaci\u00f3n<\/strong>\u00a0y promover la \u00abalfabetizaci\u00f3n sanitaria\u00bb y los comportamientos saludables.<\/p>\n<h2>Estrategia de difusi\u00f3n<\/h2>\n<p>\u00abEsta\u00a0<strong>colaboraci\u00f3n<\/strong>\u00a0puede suponer un punto de inflexi\u00f3n en la forma en que las\u00a0<strong>plataformas<\/strong>\u00a0pueden ser m\u00e1s responsables desde una \u00f3ptica social\u00bb, coment\u00f3 el cient\u00edfico jefe de la\u00a0<strong>OMS<\/strong>, Jeremy Farrar.<\/p>\n<p>Con el fin de llegar a\u00a0<strong>consumidores digitales<\/strong>\u00a0de todas las edades, pero en particular a los m\u00e1s j\u00f3venes, la\u00a0<strong>OMS<\/strong>\u00a0centrar\u00e1 su estrategia en la difusi\u00f3n de\u00a0<strong>informaci\u00f3n sanitaria<\/strong>\u00a0en formato de\u00a0<strong>v\u00eddeos cortos<\/strong>\u00a0y f\u00e1ciles de entender.<\/p>\n<p>Tambi\u00e9n se prev\u00e9 apoyar a los denominados \u00ab<strong>influencers<\/strong>\u00bb para la creaci\u00f3n de contenidos, mediante\u00a0<strong>capacitaciones<\/strong>\u00a0que les permitan crear di\u00e1logos positivos sobre la salud.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La\u00a0Organizaci\u00f3n Mundial\u00a0de la Salud (OMS) ha acordado\u00a0colaborar\u00a0durante un a\u00f1o con la red social china\u00a0Tik Tok\u00a0para facilitar que las personas tengan\u00a0informaci\u00f3n sanitaria\u00a0fiable y combatir los bulos que se difunden por Internet. Uno de cada cuatro adultos busca de forma activa\u00a0contenidos\u00a0informativos en las distintas\u00a0plataformas\u00a0sociales, incluida\u00a0Tik Tok. Por ello, la\u00a0agencia sanitaria\u00a0de la ONU ha decidido aliarse con las\u00a0redes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"0","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"0","show_prev_next_post":"0","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"no-crop","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"_links":{"self":[{"href":"https:\/\/elcasternews.com\/index.php?rest_route=\/wp\/v2\/posts\/3731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elcasternews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elcasternews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elcasternews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/elcasternews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3731"}],"version-history":[{"count":0,"href":"https:\/\/elcasternews.com\/index.php?rest_route=\/wp\/v2\/posts\/3731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elcasternews.com\/index.php?rest_route=\/wp\/v2\/media\/3732"}],"wp:attachment":[{"href":"https:\/\/elcasternews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elcasternews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elcasternews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}